Press release -
Perfect serve: Discover Airlines to be official partner of the German Beach Tour 2024
- Highest-ranking tournament series in German beach volleyball
- Eight tournament stops in five major cities, championship in Timmendorfer Strand
- Commitment to increasing brand awareness in Germany
From May to September, it's time for Germany's biggest beach volleyball tournament series, the German Beach Tour. After four months full of matches, the German Beach Tour culminates in the German Championships in Timmendorfer Strand.
Joining the tour this summer: Discover Airlines. The leisure airline is accompanying the German Beach Tour through Germany as official premium partner, supporting the popular sport that attracts thousands of sports enthusiasts every year. In its role as premium partner, Discover Airlines is sponsoring the prizes for the award ceremonies of all tournaments. It is the leisure airline's first official sports commitment.
"Discover Airlines and beach volleyball simply go together. We not only share our passion for the beach and the sun, but also our enthusiasm for creating unforgettable memories in special places. As a young leisure airline, we are looking forward to supporting this popular sport and, in doing so, further increasing our brand awareness in Germany," says Anne Platten, Head of Marketing at Discover Airlines. "We are also convinced that our route network offers some of the most beautiful beach volleyball courts in the world."
"We are delighted that we were able to win Discover Airlines as a partner for this year's beach volleyball season. Just like the German Beach Tour with its athletes and fans, the Discover Airlines team stands for sporting spirit, professionalism and good vibes. We are convinced that this team constellation will provide us with a top-class live sports experience this summer," says Alexander Walkenhorst, Managing Director of NBO Event GmbH.
Tournament stops at a glance
The German Beach Tour is the highest-ranking and, since 2006, largest national tournament series of the German Volleyball Association (DVV) in beach volleyball. Both men and women compete in the tournament. The German Beach Tour will be making nine stops across Germany this year: Düsseldorf (09.05.-12.05. // 16.05.-19.05.), Bremen (06.06.-09.06.), Heidelberg (04.07.-07.07.), Munich (18.07.-21.07. // 25.07.-28.07.), Kühlungsborn (08.08.-11.08. // 15.08.-18.08.), Timmendorfer Strand (29.08.-01.09.). The partnership was arranged by the sports marketing agency SPORTFIVE.
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About Discover Airlines
Discover Airlines is the Lufthansa Group's quality leisure airline in Germany, flying travelers from Frankfurt and Munich to the most beautiful holiday destinations in the world. A cutting-edge product tailored to the needs of leisure travelers and the crew’s welcoming service, make flying with Discover Airlines a real pleasure. Since the summer of 2021, Discover Airlines has complemented the Lufthansa Group's offering in the growing segment of leisure travel. Guests benefit from an end-to-end booking process and seamless transfers at the Frankfurt and Munich hubs as well as at many global destinations of the Lufthansa Group and its partner airlines. Discover Airlines is headquartered in Frankfurt, currently operates a fleet of 24 aircraft and employs around 2,000 people. The flights can be booked on discover-airlines.com, via all booking channels and websites of the Lufthansa Group, and in travel agencies.
