Discover Airlines wins German Brand Award 2024

• Prestigious award for successful brand management
• Less than a year after the launch of the new brand
• Two-time winner in the main category ‘Excellence in Brand Strategy & Creation’

The Discover Airlines brand was not even a year old when the leisure airline was presented with the German Brand Award in the main category “Excellence in Brand Strategy & Creation” twice at a festive ceremony in Berlin this Thursday. In the category “B2C Brand Strategy” and in the category “Brand Strategy of the Year”, the rebranding strategy developed with Scholz & Friends impressed the judges. The German Brand Award honors strong and successful brand management in Germany once a year. In the case of Discover Airlines, the focus is on brand strategy, concept and campaign.

"The awards are a highlight for our entire team. We are proud that in less than a year we have succeeded in establishing Discover Airlines as a strong, likeable leisure brand on the market and to charge it with the attributes of quality, joy and ease. People fly with us to the best time of the year, and this should also be reflected in our brand identity. The awards are a wonderful recognition for us and an incentive to continue on our path with the same passion and enthusiasm for strong brands,’ says Maximilian Meintgens, Director Product & Marketing.

The leisure airline, which was previously known under the Eurowings Discover brand, presented its new brand identity to the public on 5 September 2023. The Discover Airlines design is inspired by colors and elements that awaken memories of holidays as well as the desire to travel. The gradient of colors evokes the view from the aircraft window looking toward the horizon or the view of the sea. The blue color scheme also stands for quality and the connection to the Lufthansa Group.

The German Brand Award is a prestigious award for successful brand management in Germany. It is initiated by the German Design Council and organized by the German Brand Institute. Every year, a panel of experts from brand management and brand science honors outstanding brand strategies and creative brand management. The award not only promotes the winners, but also their respective industries and enjoys great international resonance.